2022 FIFA World Cup: KBC acquires exclusive broadcast rights
By Peter Ochieng
The Kenya Broadcasting Corporation (KBC) has acquired exclusive rights to broadcast the 2022 FIFA World Cup matches, in Qatar.
The one-month soccer bonanza runs from November 20 to December 18, 2022, as 32 teams battle to put their hands on the world football crown.
KBC acting Director Samuel Maina said they will broadcast 28 matches on KBC TV and all the 64 matches on the Corporation’s various Radio Stations.
KBC will screen live 18 group matches with the focus on the five African representatives in the frame of Africa Cup of Nations (AFCON) Champions Senegal, Cameroon, Ghana, Morocco and Tunisia, 4 round of 16 matches, 2 quarter final games, 2 semis, the 3rd playoff match and of course the final.
Maina said KBC’s exclusive rights mean no other Kenyan media house has the rights to broadcast matches.
“No other media outlet has those rights and we are going to take legal action if any of the media houses infringe on these rights,” he warned.
He called on sponsors to join the bandwagon early enough.
“We take this earliest opportunity to call upon current and potential sponsors and advertisers to come on board and be part and parcel of the one month long of this mouth-watering soccer extravaganza.”
Qatar will host the 22nd edition of the FIFA World Cup. Traditionally, the World Cup is held between June and July after every four years, but this time it will be held in Nov-Dec due to the hot weather in Qatar in June-July.
Defending Champions France and 5-times Champions Brazil are among the favourites.
Kenya has never participated in the World Cup.