Blow to Gor Mahia as Betafriq terminates multi-million sponsorship deal

Blow to Gor Mahia as Betafriq terminates multi-million sponsorship deal

By Joshua Cheloti

Kenyan football giants Gor Mahia have suffered a major financial blow. This is after Betafriq terminated their sponsorship deal.

The 19-time Kenya Premier League champions had signed a Ksh228 million sponsorship deal with Betafriq in July 2022.
Betafriq is a gaming firm that had inked a three-year deal with Gor Mahia.

The deal has now been terminated in a letter confirmed by K’Ogalo chairman Ambrose Rachier.

“We received a sponsorship termination letter from Betafriq. We understand their position which they clearly said was in good faith and we wish them well,” Rachier was quoted by Citizen Digital.

The contract termination might affect Gor Mahia’s preparations for the upcoming new season of the Kenya Premier League.

Already, the Football Kenya Federation (FKF) President Nick Mwendwa has announced that all leagues will resume within a month.

Mwendwa announced on Tuesday, September 20, 2022, after accessing FKF offices for the first time since the disbandment of the federation in 2021.

“All FKF leagues will resume one month from today. And people should know there is only one FKF,” he said.

But even with the termination of the Betafriq deal, the Gor Mahia chairman insists there is no cause for alarm concerning their financial status.

“We are working on and hopefully we get another sponsor on board as soon as possible to cushion us as we prepare for the season ahead. We have potential partners who have shown interest and we hope things work out well,” he noted.

Gor Mahia is one of the most successful football clubs in Kenyan history.

Aside from winning the Kenyan Premier League a record 19 times, the club popularly known as K’ogalo has also won the FKF President’s Cup a record 11 times.

They are the only team from Kenya to win an African continental title to date, having won the African Cup Winners’ Cup in 1987 after previously reaching the final in 1979.

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