By Peter Ochieng 

The Coca-Cola Company in Kenya has launched perhaps the biggest national consumer promotion of the year, set to reward Kenyans with a year’s worth of food shopping.

The promotion which runs for 12 weeks, offers consumers a chance to win over 50 million Kenya shillings worth of prizes, including cash, airtime and shopping vouchers.

In order to participate, consumers need to buy a 1 litre, 1.25 litres or 2 litres bottle of Coca-Cola, Fanta or Sprite and check under the green cap for a code.
Customers will then need to send an SMS with the unique code found under the green cap to 40111, for a chance to win instant prizes and be entered into a draw for more prizes.

Sending the SMS with the unique code to 40111 is free.

In addition to the grand prize of a year’s worth of food shopping, other prizes include instant cash, airtime and shopping vouchers, besides enabling consumers to share meal moments with their loved ones.

The promotion seeks to inspire Kenyans to continue enjoying meal moments together with a Coca-Cola.

Speaking at the launch of the promotion, Monique Katana, Coca-Cola Kenya Frontline Marketing Manager said meals become magical when they are shared together.

“Our National campaign is dubbed ‘Recipe For Magic’ alluding to the magic that comes when you have a tasty meal, a memorable moment, and an ice-cold Coke. Coke is the not-so-secret ingredient to make meals magical,” she said.

She added, “The promotion will be rewarding our loyal consumers with opportunities to share a meal together with their loved ones through shopping and grocery vouchers as we know that meals become magical when they’re enjoyed together with family and friends.”

Grand prize winners will be contacted through a dedicated customer care number, to be advised on their winnings.

To take part in the competition, consumers must be eighteen years and above and registered users of either Safaricom, Airtel or Telkom mobile lines.