By Edith. O. Virginia

Kenyan African pop musical band Sauti sol has joined the Shahara initiative as creative co-founders. The Initiative which was launched in August 2021 is an over the top content platform.

The initiative was launched by veteran investigative Journalist John-Allan Namu in conjunction with Catapult agency and Baraza Lab. The Platform provides content creators with an avenue for delivering content to their subscribers and earning from it.

Namu describes the platform as an avenue for artists to earn a living directly from their content. Not only does it feature musicians but also features writers, producers, Journalists, photographers and digital content creators.

The investigative journalist is optimistic that the earnings will help sustain the creatives in their production work. The Shahara platform is in its Beta testing phase, starting first with their video offering, however, you can sign up to become a content creator on Shahara by emailing them

“Shahara was created in response to the COVID 19 pandemic which affected the creative economy as marketing and other events were postponed or cancelled,” Namu told a local daily.

“We are creating a platform where creators can share their art without losing copyright. They deserve to have their work shared without losing the food on their table,” he added.

Award-winning content creator, Wabosha Maxine, has partnered with Shahara to release her first-ever podcast “A Letter to My Younger Self”. The podcast is hosted on the Shahara platform – which is both web and mobile-based – at a fee of sh100 for Wabosha’s episode and you get the other 8 episodes free

Shahara platform is, inspired by the Swahili word ‘Mshahara’ (loosely translated as salary).