• April 19, 2024
  • Last Update April 19, 2024 7:23 AM
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Kenya Airways Signs Collaborative Deal With South Africa Airways

Kenya Airways Signs Collaborative Deal With South Africa Airways

Kenya Airways (KQ) and South Africa Airways (SAA) on Tuesday, September 28, 2021, signed a memorandum of cooperation with a long-term objective to form a Pan African airline.

KQ, however, clarified that the partnership is not a merger but a partnership that seeks to re-organise KQ and SAA assets into an ecosystem that will make the South African and Kenyan aviation sector more competitive.

“Kenya’s national carrier Kenya Airways (KQ) and South Africa Airways (SAA) have entered a memorandum of cooperation with a longer-term view to co-starting a Pan-African Airline Group that in time will enhance mutual growth potential between the two carriers,” a joint statement by the two airlines read in part.

This cooperation aligns with KQ’s core purpose, ‘Contributing to the sustainable development of Africa’ will be based on mutual benefits. These include strategic positioning in global aviation, diversifying earning streams, and reinforcing regional partnership in Africa through diplomatic and commercial
relations. This will see an increase in passenger traffic, cargo opportunities, and general trade by taking advantage of strengths in South Africa, Kenya, and Africa.

Kenya Airways Group Managing Director and Chief Executive Officer, Allan Kilavuka and SAA’s Interim CEO Thomas Kgokolo (left) sign a collaboration deal between KQ and SAA on September 28, 2021. |Photo| Courtesy|

Kenya Airways Group Managing Director and Chief Executive Officer, Allan Kilavuka, highlighted the partnership’s significance in turning around the fortunes of both KQ and SAA.

“The future of aviation and its long-term sustenance is hinged on cooperation. KQ and SAA collaboration will enhance customer benefits by availing a larger combined passenger and Cargo network, fostering the exchange of expertise, innovation, best practice, and adopting home-grown organic solutions to technical and operational challenges,” he stated.

KQ noted that it remains committed to its financial turnaround strategy. The pursuit of partnerships is one of the core strategic pillars that shall transform the airline by ensuring its financial viability while offering world class services in Africa and the world.

“This cooperation, which includes demand recovery and other cost containment strategies, will aid recovery of both carriers in an increasingly competitive African airline environment. It will also enhance related Kenya and South Africa tourism circuits, which sectors account for significant portions of respective country growth domestic product, benefiting from at least two attractive hubs in Johannesburg, Nairobi and possibly Cape Town. KQ and SAA, as iconic airline brands of Africa’s biggest and vibrant economies, in East Africa and Southern Africa respectively, are at the precipice of what could be Africa’s formidable Pan African airline,” SAA’s Interim CEO Thomas Kgokolo noted.

According to the airlines, the respective governments are committed to providing an operating environment that will allow for commercial agility
and flexibility, shared access to domestic and international markets for the carriers’ mutual benefit.

Kgokolo added that collaboration will also assist both airlines in the current and post-pandemic business and travel environment. This he says involves, joint recovery strategies and other cost containment strategies that will aid recovery of both carriers in an increasing competitive African airline environment.

This agreement does not offer an exclusivity that precludes either of the airlines from pursuing commercial co-operation with other carriers within the current route network strategy.

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